Telling the Story
of Iron & Oak
We dug deep into the story of Iron & Oak Seattle, a Seattle-based private security company that was born in the craziness that was Covid-19. We created a brand new website that tells the story of the company and its history and scrapped the internet for media coverage articles and mentions, the goal was to increase online applicants, and it worked.
Scope of Work
- Branding
- Web Design
- Web Development
- Storytelling
Before and after.
See the difference.
The Outcome.
See the results.
Traffic Increase
+0%
Increase in traffic from all channels
Online Applicants
+0%
Increase in online job applicants
Hires
+0%
Increase in new hires
The Approach.
See how we did it.
Brand Identity
Creating a brand that tells the story of Iron & Oak
Started from scratch to re-brand Iron & Oak Seattle, establishing them as the trusted private security company in their market.
Designed custom logo reflecting the brand name and the company's history
Created a brand story that tells the story of Iron & Oak
Created a brand guidelines document
Live Incident Data
Showing the world what Iron & Oak is all about
We created a live incident data dashboard that displays incidents in real-time, connected to a live incident data API.
Airtable API integration for incident data
Displays incidents in real-time
Press Hub
Verified press & community coverage.
Curated, verified media mentions centralizing third-party authority to boost trust & conversion.
Aggregated all credible third-party mentions
Verified sources; removed low-value noise
Structured data boosts authority signals
Trust hub: social proof near conversion.
Talent SEO
A topical authority engine for security job seekers
Designed a content cluster targeting Washington security guard career keywords and established Iron & Oak as the regional authority.
37 intent-mapped articles building authority
Targeted WA security job & license keywords
Internal links (pillar/support) speed indexation
Applicant Portal
Multi-step validated, resume auto-fill, and applicant tracking
Built a multi-step, validated application with autosave + resume, cutting friction and preserving in-progress candidates.
Stepper UI with clear stage + progress
Client + server validation prevents bad submits
Autosave each step (no data loss)
Resume later via stored progress state
Working with Serbyte felt like working with an in-house team. They took the time to understand our mission and goals, delivering a site that perfectly blended branding and design with seamless functionality. Their expertise as a web design agency was evident in every detail, from performance to aesthetics.
Aleks Butokowitz
CEO, Iron & Oak
More Projects
Got a cool idea? This spot is waiting for your success story.
